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15.03.2023

From reading to podcasts, and paper to voice.

From reading to podcasts, and paper to voice.

Also using stories to communicate in architecture. Maria Chiara Virgili, architect by training and author of the podcast Damned Architects, talked about how projects should follow the principles of narrative and communication to become memorable. The goal is to create exciting stories that engage the potential customer and generate a condition of trust.
In dialogue with Alvar Altissimo, he tackled some hot topics in architecture with a touch of irony, from Tom Wolfe’s From Bauhaus to Our House to The Simpsons. Because for Maria Chiara Virgili, good stories are never boring, but inspiring and at times, amusing.

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