18.03.2023
Domus: The value of history and archives for the design world.
A Domus article talks in detail about the renovation project of Rinascente in Piazza Fiume, Rome. The description of the recent intervention by Studio 2050+ in conjunction with Theatro, is accompanied by an extract from Domus 389, published in April 1962, where Gio Ponti presents the work of Albini and Helg as a modern design project, not so far from the logic of industrial design, “a unitary expression that defines architecture as a form of civilisation, on a cultural, social and technological level”. It is in the interpenetration of these floors that Ponti interprets the expert skills of the two architects in this building, which 2050+ has revealed in an archaeological operation between the archive and the body of the architecture.